ARK Of Sweden is a Swedish brand that has been operating for only a few years. They entered the market with natural products designed primarily with breathing in mind—whether for everyday life, sports, or other activities. With a unique approach, they focus on short videos, allowing people to try their products, and the spontaneous reactions of random individuals have propelled their videos to tens of millions of views.

In 2022, we ordered our first product, and since it was a rather potent formula, it immediately impressed us in a positive way. We noticed their Affiliate Program and joined right away. An affiliate program means that registered users receive a unique link to share, and for every purchase made through that link (placed on a website or social media account), the program automatically calculates a commission (typically 10-25% of the customer’s order). Initially, ARK Of Sweden had about a dozen affiliate marketers, but today, we are among the very few remaining, and this has developed into a strong partnership.

Their focus is on larger markets, meaning we haven’t actively targeted the Estonian market for quite some time. However, our example shows that expanding globally is easier and can lead to better sales results.

To start, we registered the domain www.arkdrops.ee, created a minimalist website to generate traffic, optimized it for Google search (consistently ranking #1-2), and began sharing their video content. The first results appeared within a couple of weeks and continued for several months. Daily content sharing became a habit, and about eight months later, one of our videos suddenly went viral on Instagram, reaching millions of views. In less than a month, we gained over 40,000 followers.

Since then, growth has come in waves. Social media platforms have changed their algorithms, sometimes reducing views, while other times, some videos on Meta have reached millions of views. This fluctuation highlights the importance of staying active across major platforms, as you never know when a video might go viral.

Our initial investment was less than €100, as we already had the skills to distribute content. However, acquiring knowledge, experimenting, and finding the right opportunities took nearly 10 years. Today, our mission is to teach all of this in just a few hours and help businesses that have hit a growth plateau.